seven heroic styles
Posted on May 30 2014
three year journey. this is hands down the most exciting time for umano. we have spent literally every day the past three years working nonstop to create fashion with a purpose and start a movement with PocketArt as our badge.
twelve months perfecting / two months laboring. after about a year collaborating with our friend and mentor kay sides from HATCh showroom to design, develop, and perfect our silhouettes and three months on the factory floor in turkey researching and sourcing our unmatched, signature omobono jersey knit fabric, my brother and I are super excited to share that we are finally ready to launch our core collection.
seven days / seven heroic styles / one collection. the classico core collection is the heart and soul of umano. the italian word “classico” denotes the highest standards of quality from a time when craft was the most important principle. the classico collection is luxe but straightforward and unpretending. authenticity and integrity is what drives our style (and our lifestyle). classico is not about trends. it’s about redefining “status” symbols. our idea of luxury is pairing elevated simplicity with an understated confidence to create fashion essentials that are always true to our point of view, distinctly wearable and as effortless as they are sexy.
#umanoClassico on eight / june. during the first seven days in june, we will countdown the seven iconic silhouettes that embody the look and feel of the umano girl and serve as the cornerstone of our point of view. join us.
share in our excitement. celebrate the movement. be brave / be bold / be u
with love from athens, ga
jonathan + alex